The market is radically changing which is reflected in new habits, needs, desires, ways of communicating and consuming. Digitization allows companies to improve their performance, increase their productivity and access new markets.
The digital revolution is transforming the world in many aspects and modern technologies are changing the way we interact, communicate and consume products and services. Companies, whatever the size or industry, must be prepared to meet their new customers’ needs and demands. Technology and digitization have opened new possibilities to improve their production processes, how to position themselves in the market and how to communicate with their customers